The Circular Economy Show Podcast

How do we make circular behaviours irresistible?

Episode Summary

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out. Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.

Episode Notes

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.

Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.

Listen to this episode to hear:

• How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity
   
• How current efforts are focusing on beauty products to make refills as appealing as buying new ones
   
• How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting

Learn more:

• Read ‘The marketing playbook for a circular economy’
• Don’t miss last week’s episode, Ep 185: How can marketers turn ideas into impactful action?
• Check out episode 176:  Driving demand for circular economy: What marketers need to know
• Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbook

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