The Circular Economy Show Podcast

How can marketers turn ideas into impactful action?

Episode Summary

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides.

Episode Notes

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. 

We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.

Join us to find out:

• How marketers are leveraging storytelling to inspire interest in circular products
• Why they should engage closely supply teams to ensure innovations align with market demand
• The importance of internal buy-in and a willingness to experiment when scaling circular solutions

Learn more:

• Read the ‘The marketing playbook for a circular economy’.
• Check out episode 176,’ Driving demand for circular economy: What marketers need to know’ to hear more about the playbook with Kantar and Swapfiets.
• Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the playbook.