Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy. And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured. In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom.
Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy. And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn’t just being disrupted, it’s being restructured.
In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom.
They discuss:
Mentioned in this episode:
IMD circular value creation courses for leaders: https://www.imd.org/sustainability/cvce/creating-value-circular-economy/
Material Advantage: How circular strategies drive business value: https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/
Circular Business Revolution book: https://www.imd.org/research-knowledge/books/the-circular-business-revolution/
Startup landscape: https://www.circular-republic.org/insights/circular-startup-landscape-2026
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